Brand Manager Belgium

The organisation

At Jack Link’s they like to ‘Feed your wild side’. With a wide array of delicious, high-quality protein snacks they cater to the adventurous spirit in all of us. This global leader in the protein snack category is a family of brands that include Jack Link’s, BiFi, Peperami and Minuets. Their goal is to become the number one in branded protein snacks. As strong brand believers and brand builders with strong core values they are category creators, innovators and leaders.

The story of Jack Link’s starts with Jack’s great-grandfather Chris, who left Germany to make a new life in the US in 1885. He brought along delicious meat recipes that became legendary in no time to farmers and lumberjacks that tasted it. Producing tasty meat products soon turned out to be a new family tradition, that was successfully passed on from father to son. Decades later, this resulted in Jack Link’s trying out old family recipes to produce beef jerky while on a hunting trip with his son. Today, Jacks Link’s still is a family-owned company, with Jack and his son Troy working side by side to crafting high-quality, delicious protein snacks.

Their protein snacks – over a hundred products – are enjoyed by consumers all around the world. The company operates a total of eleven manufacturing and distribution facilities in four countries. In 2014 Jack Link’s acquired the BiFi and Peperami brands from Unilever, as well as a plant in Ansbach, Germany. An EMEA head office was established in the vibrant city of Amsterdam, which has been showing double-digit growth with a customer–centric and consumer–driven approach.

The company has a strong market position with BiFi in the Benelux, Germany, Austria and Switzerland, Peperami in the UK, Jack Link’s across Europe and Minuets in Spain. Their current focus is to expand even further, with emerging markets like the Nordics showing great potential for growth. The company has also pinpointed chicken and plant-based snacks as important growth drivers. While maintaining a global perspective and ambition, they always manage and execute locally.

Company culture

The EMEA office is adopting Jack Link’s core values like be real, show awesome character, stewardship and accountability. The commercial team of about 70 employees – which has about 30 nationalities – operates sales driven and hands on. They like to grow fast and take calculated risks, because this has proven to be structurally profitable. The company is investment-oriented with long term horizons. They are hardworking team players with plenty of time for fun.

The position

The Brand Manager grows the BiFi brand in Belgium by co-developing and executing the brand marketing plan. As the local brand expert, you help drive profitable growth for BiFi by increasing brand relevance and penetration and supporting sales initiatives in the market. You annually implement and execute country level brand plans and communication strategies, which include ATL and BTL campaigns, portfolio management, innovation and activation. In this way, you contribute to the growth of the Belgian market, which has been identified as a promising area with numerous opportunities. You analyse market and consumer data to fuel future brand growth and initiate successful consumer-centric plans. Your focus is mainly on the retail channel and petrol. Jack Link’s EMEA is looking for an energetic, entrepreneurial and hands-on Brand Manager with a track record in the Belgian FMCG-business. You possess comprehensive marketing expertise and excel in a fast-paced, international work environment. The Brand Manager reports to the Marketing Manager BiFi.

Candidate profile

• 5+ years of marketing experience in FMCG, with a focus on brand management
• Track record in the Belgian market
• Expertise in communications (ATL and BTL, digital and social), portfolio management, NPD and innovation launches
• Effective communication and influencing skills, good project management, presentation, and analytical skills
• Consumer and customer focused, action oriented, innovative and creative
• Entrepreneurial, highly self-motivated, ambitious, energetic, results driven, team player, hands-on
• Fluent in English, Dutch and French

Competences

• Planning and organising, project management, progress monitoring
• Entrepreneurship and commercial thinking
• Market- and customer orientation
• Persuasiveness and impact
• Commitment and ambition
• Results and quality orientation

The offer

• An all-round brand management role where you will grow the iconic BiFi brand in the Belgian market
• Working for a fast-paced, entrepreneurial, growing, international leader in branded protein snacks with several A-brands
• A compact team of go-getters that closely collaborate, work hard and have fun together
• Fulltime position with hybrid working options

Interested?

You can apply for this position by using the link below. For more information please contact Jelle de Beer, Managing Consultant tel: 06 16 43 68 82.